We will use your personal information for a number of purposes including:
- To manage our website (including your account);
- To provide you with a free trial (if requested);
- To process orders and provide our services, goods or online content, to provide you with information about them and to deal with your requests and queries;
- For administration purposes. This means we may contact you regarding goods or services ordered or online content you have signed up for, to let you know that a service or online site has been suspended for maintenance, if your subscription is about to expire to ask if you wish to renew it, or if an online account has become dormant to ask if you wish to retain the account before we close it;
- To provide advanced website features to you and others;
- (For IP addresses and device identifiers) to identify the location of users, to establish the number of visits from different countries to limit/cap adverts of a certain type, and to personalise content and emails;
- To undertake analysis and research to improve our services and goods offered;
- To improve your search results;
- To tailor a certain amount of advertising to individual users based on viewing and/or purchase habits. This is a common practice known as online behavioural advertising;
- To show you relevant advertising on third party sites (e.g. Facebook, Google, and Twitter). Some third-party sites allow you to request not to see messages from specific advertisers;
- To conduct surveys with you (where you have consented to us contacting you for such purpose);
- To provide personalised communications (more details below);
- To offer users a more relevant, tailored service, based on our analysis of personal information you provide and your activity on our (and other) services; and
- To undertake marketing and strategic development activities, where we will only use and disclose information in aggregate (so no individuals are identified).
- To create a Universally Unique identifier (UUID) for purchases made through Apple and Google Play to link the transaction to your account.
User Profiles
We use the information you provide to create a User Profile. It’s a great way to establish your presence on the Findmypast site. Sharing a little about yourself allows you to connect with other users. Your User Profile allows other members to see if you are an active user before they send you a direct message through the trees. Your User Profile cannot be viewed outside of Findmypast. If your Family Tree is set to not ‘Share Deceased Ancestors’, your profile will not be discoverable to other users.
The User Profile also allows you to add a photo or social media contact details. You have full control of your profile and can edit and manage it through the My Account function.
We create a username with the first 5 letters of your first name and the first 2 letters of your surname. You can change your username through My Account.
For more information about User Profiles, please review our User Profile FAQs.